Coke Zero - recycling

Winning this pitch opened the door for McCann London to be on the roster of Coke Global which made our team of 3 grow into almost 20 people in one year, handling 8 different brands from Coke. The idea came to me literally on a subway track, the rest is the magic of Landia and a great director / actors / production.

It was fun to search the world over for the perfect station. We ended up choosing Bilbao in Spain and even made it into the local newspaper.

Role:
Ideation / script writer / supervisor on shoot