Cusqueña Beer- The red of my country

I’m Peruvian and our national flag it’s red and white and yet it doesn’t have an official colour-code for it. Even Ferrari has one! It can’t be…

For Peru’s Independence Day, Cusqueña (who’s label has a lot of red on it too) decided to create that official red by combining something else that’s officially Peruvian, our blood.

Role:
Ideation / copywriter / shooting