Barilla Playlist Timer
This is one of those ideas that come from a lost line in the brief, it said: “outside of Italy, people don’t know how long to cook the pasta for”. Even though it says on the package, it’s very hard to find and most people simply don’t know. The solution came -as always- when we tapped into human behaviour to find it.
The playlist timer is our first approach, but this idea can expand into films, podcasts, mental health and any type of content all based under the big idea of time.
Role:
Ideation
THE PLAYLISTS ARE STILL UP AND RUNNING.
FOLLOW THE LINK BELOW FOR A TASTE (OF BARILLA(?))
Not only did we win almost every award show in the industry, but this idea got Publicis Le Pub into the CONTAGIOUS PIONEERS 2022 list alongside names like AMV London and BETC Paris.
